Alies

Alies Eechaute.

Crafter's Balm

Motion

Assignment

A successful kickstarter campaign often stands or falls with the way the concept is sold. Without a visual representation it is difficult as a buyer to imagine a clear picture of a product. Look for a kickstarter campaign without, or with a bad, promo video. Your job as a motion designer is to provide a short promo video of their product or its purpose.

Crafter's Balm

Concept

Crafter’s Balm was designed by Lonelyknitter. It is a 100% natural balm made from coconut oil, shea butter and bee wax. The balms comes in a small package that is similar to lip balm. This prevents the tube from being punctured with a knitting needle. For Lonelyknitter it is substantial that the product is eco-friendly and is made in a cruelty-free way. It is guaranteed that the coconut oil is made adequately and that the coconuts are not picked by monkeys. Package bottles are in plastic, but with reusable packaging, so that you can have it filled up again.

Client

Devine Howest

Tools

Illustrator
Photoshop
After Effects

Category

Motion

Year

2020